Advertising
Providence
That Moment of Confidence.
Healthcare is an interesting industry. We want science and technology, obviously. But we also want care and compassion. Working with Providence Swedish we knew that to stand out from the competition, we’d have to focus on what makes them different: the way they make people feel.
Every story has a turning point. This was ours.
- Video
- Social Media
- Television
- Transit
What We Did
She held my hands and said, “You can do this.”
One of the first decisions we made with our clients was to focus on testimonials from real patients. As we listened to these tales of cancer survivors, new parents and heart surgery patients, one moment kept standing out to us: the moment they realized everything would be ok.
Each testimonial turned into 24 deliverables
Like a lot of campaigns, this one had to run on a wide mix of media types. In addition to shooting everything [blankety blank] so it could run at 16x9 as easily as 9x16, we also shot stills for use in static socials, out-of-home, transit — and yes, print too. We even cut some longer versions to live on the website.
Using AI to show, not tell
Sometimes the hardest part of the creative process is explaining what you have in mind. At Rupert, we will often lean on AI to help us sell our vision. In this case, we were able to take Zoom interviews of patients and turn them into examples of set designs and locations for our clients.
